A תוכנית הפניה is a structured system that rewards existing traders for bringing new customers to a prop firm. Referrers receive a discount, credit, or cash reward when someone they refer purchases a challenge or funded account. Referral programs are similar to affiliate programs but typically less formal, aimed at customer-to-customer recommendations rather than professional traffic generation.

Most referral programs give each existing trader a unique referral link or code that tracks any purchases made by referred customers. When a referred customer completes a purchase, both parties often benefit: the referrer receives a commission, cash reward, or account credit, and the new customer usually gets a discount on their first purchase. Reward levels are typically lower than affiliate program payouts, ranging from 5% to 15% per successful referral, since referral programs prioritize accessibility over volume.

Referral programs and affiliate programs both operate on a commission-for-a-sale basis but target different audiences. Affiliate programs are built for content creators, educators, and traffic-focused marketers, with higher commission rates and detailed reporting. Referral programs are built for everyday traders who want to share a firm with friends or peers, with lower commissions and simpler tracking.