The PropGenie Agent is the campaign planning component of PropGenie’s Marketing Hub, the fourth module built into the operator admin portal. The Agent takes several inputs from the operator and returns a complete, dated marketing campaign ready to deploy across social channels. It is designed to compress the planning phase of running a marketing push, so operators can go from an idea to a scheduled campaign in minutes rather than days.
When an operator starts a campaign, the Agent asks a short set of questions: what is being promoted, which channels the campaign should run on, how long it should run, and whether there is a promo code attached. From those answers, the Agent generates a plan across the selected window, with every post placed on its channel and date, and any items that need creative work flagged for the Image Studio. Before anything is produced, the Agent displays the full token cost on screen. Operators can approve the plan as is, switch pieces off, ask for a different version, or discard it entirely. Nothing is created or published until the operator says go.
The Agent is one of five components in the Marketing Hub, alongside the Image Studio for banner and image generation, the Content Studio for content formats, the CTAs module for website and dashboard pop-ups, and the Content Calendar for scheduling across the firm’s social channels. All five pull from the same brand kit the operator has built in PropGenie, so campaigns stay consistent with the firm’s visual identity and tone. Spend is tracked through Genie Tokens, which sit in one wallet shared across the entire suite.
