White Label II is one of PropAccount’s two white label models, built for operators who want custom rule configuration, multi-asset coverage, and product flexibility. The plan pays 50% of net revenue after a one-time $3,000 setup fee, with no monthly costs and capital backing included. It fits operators building their audience through digital marketing rather than launching with distribution already in place.

White Label I is one of PropAccount’s two white label models, built around fixed plan types and a one-week launch timeline. It pays operators 30% of gross sales after a one-time $3,000 setup fee, with no monthly costs and capital backing included. The plan is most popular with influencers, educators, affiliates, IBs, and digital marketers who have an existing audience.

Prop firm marketing covers the channels and strategies operators use to acquire traders. Affiliates dominate the space, but paid social, content, and community building all contribute.

A prop firm affiliate program pays commissions to individuals who refer new traders. It is one of the most cost-effective acquisition channels for firms and a meaningful revenue stream for trading educators, content creators, and community leaders.

Prop firm capital is the money behind every funded account. Operators fund trader accounts themselves.

Prop tech is the technology that powers prop firm operations. It covers everything from trading platforms and risk engines to CRM tools and payout systems.

Instant funding gives traders immediate access to a funded account without an evaluation. Fees are typically higher, and rules are stricter, but traders who already have a consistent strategy can start earning from day one.

A risk engine is an automated system that enforces rules the firm has set, and closes breached accounts in real time. It protects the firm from uncontrolled payout exposure and is essential to any scalable prop firm operation.

A multi-asset prop firm gives traders access to more than one market from a single firm, covering combinations of forex, futures, equities, and crypto. For operators, multi-asset broadens the addressable market, increases retention, and raises average revenue, but requires a platform and risk engine capable of handling multiple market types.

Prop trading software covers the platforms and tools that traders and firms use daily. Better software generally means a more accurate and reliable trading experience.

A prop firm CRM manages trader accounts, challenge progress, KYC, and payouts from one place. It becomes essential as the firm scales beyond a small number of funded traders.

Starting a prop firm is achievable with the right technology partner. The key steps are choosing a platform, defining your challenge structure, and building a brand that traders can trust.

A white label prop firm uses a licensed technology platform from another provider, branded under its own name. It is the fastest and most cost-effective way to launch a prop firm.

Prop firm technology covers every system needed to run a funded trading operation. Choosing the right technology partner is one of the most important decisions a prop firm operator makes.

Prop firms earn from challenge fees and profit sharing with funded traders. The model is scalable, but it requires solid risk management systems to operate profitably.