A prop firm retry fee is the discounted price a trader pays to attempt a challenge again after failing the first one. Instead of buying a new challenge at full price, most firms let traders reset the same challenge for a reduced fee, typically 30% to 50% of the original purchase. The retry gives the trader a fresh account at the same size, with rules, drawdown, and profit target all reset to the starting values.

On a $500 challenge, a typical retry fee would run from $150 to $250 depending on the firm and the specific plan. Some firms structure the retry as a one-time discounted second attempt, others allow multiple retries at the same discounted rate, and a smaller number tier the pricing so that repeat retries become progressively more expensive. The account size, rule set, and profit target on the retry are identical to the original challenge. Nothing carries over from the previous attempt.