Building a prop firm usually means assembling from platforms and vendors. A designer for the logo, a developer for the website, a provider for the trader dashboard, and an agency for the marketing.
PropGenie puts all four in one place, inside your admin portal. You set your brand up once in Branding Studio, and everything after that reads from it.
The Web Builder turns it into a website that sells challenges. The Dashboard Builder turns it into the trader dashboard. The Marketing Hub turns it into campaigns that bring traders through the door. From the first sketch of your logo to next month’s promotion, it’s one suite.
Launching costs $3,000 and can take as few as seven days. By the end of that week, your prop firm looks like yours on every screen a trader sees, and with the Marketing Hub, it’s got what it needs to keep them coming.
One Suite, Four Modules
The four modules live in your admin portal, and they’re meant to be used in order. Start with Branding Studio, because everything after it builds on what you set there.
Branding Studio
Your brand kit: logo, colors, fonts, tone of voice, visual style, and restricted words. Already have a brand? Upload it. Starting from nothing? Answer eight questions about what you offer, who you’re trying to reach and how the brand should feel, and PropGenie builds an identity from your answers. The Logo Maker draws the logo from there.
Web Builder
A website built to convert, generated from your brand and ready to sell challenges on day one. Challenge checkout, plans, discount codes, and localized pages for every market you’re in. No code and no agency needed.
Dashboard Builder
The trader dashboard, styled from your brand automatically. The design is tailored to your website so the traders see a unified brand identity across all channels.
Marketing Hub
New addition to the toolkit. It’s a marketing department built into the platform: campaign planning, branded creative, copy in ten formats, pop-ups for your site and dashboard, and a publishing calendar.
Why the order matters: the brand kit gets built once, and then everything reads from it. Your fonts, colors, tone notes and restricted words flow into every page the Web Builder makes, every widget on the dashboard, and every post and banner out of the Marketing Hub.
The website, a dashboard and marketing campaigns built in PropGenie look like they came from the same prop firm, because as far as the software is concerned, the identity remains the same.
Why Marketing Was the Missing Piece
Launching isn’t the hard part anymore. Brand, website and dashboard can all be live in as few as seven days. Marketing is the one that resists: no fixed price, no fixed timeline, and at plenty of firms, nobody clearly in charge of it.
Among prop firm providers, the decision goes one of two ways.
Some hand it to an agency. That works, but it comes with a retainer running into thousands a month, plus a ramp-up period while the agency figures out an industry it’s never worked in.
Others turn to creators and educators who already have a trading audience paying attention to them. They’re happy to do their own marketing, and honestly, they understand their traders better than an outside agency would. What stops them is time. Every campaign splits into a dozen small jobs: design the banners, place the pop-ups, decide which emails go out and when. None of it is hard. All of it together is more than someone already teaching, trading and running a firm can keep up with.
Either way, marketing is what slips. Most operators tell us it’s the main thing holding growth back. They’ve got the product and they’ve got the audience. What they don’t have is marketing that runs consistently.
That’s the gap the Marketing Hub was built for. It brings the agency’s work inside the platform the firm already runs on, which cuts a recurring bill and takes one of the biggest time sinks off an operator’s plate.
Inside the Marketing Hub
The Marketing Hub takes one offer and turns it into a finished campaign: the schedule, copy, creative, all drawn from the brand kit you’ve already built.
1. PropGenie Agent
The Agent’s job is to ask a few questions. What are you promoting? Which channels? How long does it run? Is there a promo code?
Then it comes back with a dated plan across your window, every post on its channel and date, with the ones getting artwork flagged. It also tells you what the whole thing will cost in tokens before it starts. Approve it, switch pieces off, or scrap it. Nothing gets spent until you say so.
2. Creative Studio
Pick your goal, whether that’s conversions, lead generation, retargeting, or awareness. Then pick your placements, including any custom sizes your team uses. PropGenie generates the image cleanly, with no text baked in, and drops your headline on top as a real layer. Move it, rewrite it, reshape the image for a different placement.
You’ll find it listed as Image Studio inside the Hub.
3. Content Studio
Ten formats, written in the voice of your choosing:
- Blog posts
- SEO guides
- Press releases
- Announcements
- Social posts
- Email promos
- Newsletters
- Taglines
- Meta descriptions
Choose your tone, your length, any keywords that have to appear, as well as the language.
4. CTAs
Connect your website and trader dashboard so your banners show up there as pop-ups. Connecting is one script tag in your site’s head plus a list of domains you allow. After that, publishing a pop-up takes a minute.
The people already on your site and dashboard know who you are, which is why these convert so much more cheaply than ads. You can target by segment too: people who know you but haven’t bought a challenge yet, existing customers, and so on.
5. Content Calendar
Every post across all six major social networks, on one calendar. Schedule or publish in a click. Every item carries its creative, its copy and a policy check before it is scheduled for publishing.
That policy check probably matters more than any other feature here. Upload your own policy documents and the checker screens ads and email copy against them. Separately, the restricted words in your brand kit never make it into anything Genie writes.
Genie Tokens, Explained
What a Genie Token Is
Tokens are credits to access PropGenie’s marketing engine. Every time Genie writes, draws or plans something, whether that’s a post, a banner or a logo concept, it spends tokens from your firm’s wallet.
Think prepaid minutes for your marketing department. They’re credits to be used inside the Hub, not crypto, and not something you can use to trade.
Where They Live
One wallet is for the entire PropGenie suite. Your balance sits under Finance, then Wallet, in your admin portal. A logo concept in Branding Studio and a campaign in the Marketing Hub pull from the same pot.
Every spend and every top-up shows up in the spending log: when, what, which tool, who did it, how many tokens. If anyone asks where the month went, it’s one screen away.
Every prop firm starts with 3 MILLION Genie tokens for the Suite, free until October 31, 2026.
What 3 Million Tokens Get You
Tokens cover what PropGenie makes on top: the logo, the posts, the banners, the campaigns that keep your firm visible after launch week.
Tokens get spent item by item, so the easiest way to picture three million is to ask what it’d buy if you put all of it into one campaign.
| If you spent all 3M tokens on | You’d get approx.* |
| Full campaigns: five posts across your channels, two with artwork | 122 campaigns |
| Graphics: social posts, emails, banners, CTA pop-ups | 1,617 graphics |
| Logo concepts in Branding Studio | 601 logos |
| Policy checks on your copy | 962 checks |
| Blog copy | 1,124 blogs |
| Social copy | 565 post copies |
*These are estimates and actual results may vary.
That’s the real difference from an agency. Agencies charge a monthly retainer, usually plus a cut of your ad spend, whether you use them much that month or not. Genie Tokens only go on things you actually ask for.
How to Top Up Your Genie Tokens
Need more? Buy them from the wallet.
Go to Finance, then Wallet, open Recharge and pick one of three packages: Starter, Growth, or Scale. The new tokens land in the same balance the tools draw from, and every top-up shows up in the spending log next to your usage.
Your Next Campaign Is One Sentence Away
Every prop firm has the same list sitting there: next month’s promotion, banners to go with it, the website pop-up, an email to existing clients, and enough social content to keep the calendar from going quiet. Until now, that list went to an agency, a freelancer, someone in-house, or nowhere at all.
There’s another option now. With PropAccount.com, the marketing department is already in your admin portal. Built around your brand, screened against your own policy documents, ready to publish to your website, your trader dashboard, and your social channels.
Take whatever you’re promoting next, describe it to the PropGenie Agent in a sentence, and watch it come back as a full campaign: every post dated, every banner on brand, and the token cost on screen before a single thing gets made. Don’t like it? Change it, or start over. Nothing’s spent until you approve it.
No agency to brief. No team to chase. No campaign left sitting on a to-do list. Describe your vision and what you want to promote, sit back and watch as PropGenie takes it from the idea to a full marketing campaign.