White-Label Prop Firm Plans: WL1 vs WL2 with PropAccount

Launching a prop firm isn’t just about having a great logo… It’s about building credibility, transparency, and a business that can scale. Traders want clear rules, fast payouts, and tech they can rely on. Founders, on the other hand, face the real challenge: keeping operations smooth while driving profit and growth. The right white-label plan helps you launch fast, earn trader trust, and scale your firm without the risk slowing you down.

‍

PropAccount provides two white-label options: WL1 and WL2. Both offer full infrastructure, multi-asset support (FX, crypto, futures), and automated risk management. 

‍

You focus on marketing and community engagement while PropAccount handles prop firm technology and capital, giving you a turnkey path to a professional prop firm.

Understanding WL1 vs WL2

WL1 is ideal for new founders seeking a low-risk launch. You retain 30% of gross sales while PropAccount covers payouts, operational costs, and risk. This allows you to validate your audience, run time-limited promotions like 30% off challenges, and grow safely without worrying about funding obligations.

‍

WL2 offers higher margin potential with shared risk. You take 50% of net revenue, which includes adjustments for discounts, refunds, and payouts. While the potential profits are higher, it requires careful campaign planning and active risk management. WL2 is suited for established brands with a proven audience, allowing them to scale efficiently.

‍

• WL1: Low risk, 30% gross revenue, ideal for new launches.
• WL2: Shared risk, 50% net revenue, higher margin potential for established firms.
• Both plans include multi-market support (FX, crypto, futures) and risk automation.

Running Your Own Promotions

PropAccount white-label plans allow founders to run their own discount campaigns and affiliate promos. You can offer limited-time discounts, tiered affiliate codes, or special promotions to attract traders. WL1 calculates revenue based on gross sales, while WL2 calculates revenue based on net after discounts and payouts.

‍

Analytics and simulation tools in PropAccount help forecast the effect of promotions on pass rates, funded accounts, and payout ratios. This ensures your marketing efforts remain profitable and that your firm doesn’t overextend on funded accounts. Founders can experiment confidently with discounts while relying on PropAccount to handle payouts and risk.

‍

• Run limited-time discount campaigns and affiliate promos.
• Analytics allow the forecast of profitability and payout ratios.
• Promo flexibility exists while PropAccount ensures operational safety.

Designing Custom Plans

Beyond WL1 and WL2, PropAccount supports Custom Prop Plans, where founders can propose their own evaluation rules. You can design profit targets, drawdowns, evaluation steps, scaling rules, and payout structures tailored to your audience. This gives your firm a unique offering and differentiates it in the market.

‍

Custom Plans are reviewed by PropAccount’s risk team before approval. The team evaluates the proposed structure for sustainability, compliance, and risk alignment. Once approved, your custom plan benefits from PropAccount’s automated enforcement, dashboards, risk monitoring, and payout systems. This ensures flexibility without sacrificing operational reliability.

‍

• Custom Plans allow founders to propose unique evaluation structures.
• All submissions are reviewed for risk and compliance before launch.
• Approved plans leverage full automation and infrastructure support.

Revenue Sharing and Scaling

Revenue sharing under WL1 or WL2 determines how your marketing and promotional strategies affect margins. WL1 provides fixed 30% of gross revenue, which is straightforward and low-risk, while WL2 splits 50% of net revenue, rewarding effective marketing and disciplined risk management. Both plans allow iterative growth without increasing operational overhead.

‍

PropAccount’s infrastructure ensures that as you scale, payouts, platform updates, and risk management remain automated. Founders can focus on growing their trader base, running promotions, and building community, while the platform handles the backend complexity.

‍

• WL1: Fixed revenue, lower risk, simple scaling.
• WL2: Shared revenue, higher potential margin, requires active oversight.
• Automated systems support growth without adding operational burden.

Why PropAccount Stands Out

PropAccount offers a complete white-label infrastructure for FX, crypto, and futures prop firms. Founders don’t need to worry about servers, KYC/AML, or capital management. The platform provides automated dashboards, predictive analytics, and risk management, enabling profitable growth from day one.

‍

Whether you launch with WL1 for low-risk validation, WL2 for higher margin, or a Custom Plan tailored to your audience, PropAccount provides the capital backing, operational support, and automation needed to scale efficiently and maintain trader trust.

‍

• Full infrastructure and risk management, handled by PropAccount.
• Predictive analytics for plan and promo optimization.
• Multi-market support (FX, crypto, futures) enables scalable differentiation.

Your Plans. Your Brand. Our Capital.

Launching your white-label firm is simple: select WL1, WL2, or submit a Custom Plan, provide branding and plan details, and go live in 5–7 business days. You can immediately start marketing, running promotions, and onboarding traders while PropAccount handles infrastructure, capital, and risk.

‍

By combining your marketing and community expertise with PropAccount’s infrastructure and funding, you can validate your model, optimize campaigns, and grow sustainably without technical or operational headaches.

‍

• Launch in 5–7 business days.
• Focus on branding, marketing, and community growth.
• Flexibility to run promos, scale traders, and implement Custom Plans.

White-Label Prop Firm Plans: FAQs

Q: What’s the main difference between WL1 and WL2?
WL1: 30% of gross sales, PropAccount covers payouts. WL2: 50% of net revenue, you share risk and operational costs.

Q: How fast can I launch a white-label firm?
Most partners launch within 5–7 business days after setup.

Q: What markets are supported?
FX, crypto, and futures.

Q: Can I design custom plans?

Yes, submit a proposal to PropAccount’s risk team. Approved plans are fully automated.

‍