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Starting a white label prop firm isn’t just about plugging in technology. It’s about creating a system where traders trust your brand, respect your rules, and generate consistent results. That means the right tech, infrastructure, capital, and risk controls all working together from day one.

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For most entrepreneurs, that build-out takes months of planning, six-figure budgets, and vendor juggling. With PropAccount, powered by FPFX Tech, you can launch a fully branded prop firm in days, not months.

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We provide the platform, funding, and risk engine. You bring your community, marketing, and vision.

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Why White-Label Beats Building from Scratch

Building your own prop firm from scratch means sourcing trading platforms, integrating payments, coding risk systems, and handling compliance. Each layer adds cost and time, and you won’t know if it all works until launch.

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With PropAccount, the hard work is already done. 

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You step into a system trusted by over 100 firms worldwide, complete with pre-integrated platforms like Match-Trader, cTrader, DXtrade, and Rithmic. The infrastructure supports multi-asset coverage across FX, crypto, futures, and instant funded accounts. Risk monitoring and automation are built into the core, while payment processing, KYC/AML, and customer support are fully managed. Even licensing and compliance are already accounted for.

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That leaves you free to focus entirely on marketing, affiliates, and community growth instead of back-end operations.

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Risk Management Without Spreadsheets

Risk is the backbone of every prop firm. Daily loss limits, drawdowns, inactivity rules, and payout enforcement keep your business solvent. Yet too many startups rely on manual monitoring or patched-together tools that break under scale.

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Every PropAccount firm comes with a pre-configured, professional-grade risk engine. 

Equity-based daily loss limits and drawdown protection are enforced in real time. Hard breaches are automated. Accounts can be locked, reset, or funded dynamically without manual intervention. Futures products even include consistency score validation to ensure trader performance aligns with firm rules.

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The result is a scalable risk management system that protects your capital and reputation from the very first day.

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Two Paths to Ownership

Not every founder has the same appetite for risk. That’s why PropAccount offers two launch models.

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WL1 is the low-risk, hands-off path. With a 70/30 gross revenue split, you keep 30% of all sales while PropAccount absorbs 100% of the capital to your funded traders, all active account costs, payment processing fees, KYC costs, platform hosting fees, and more. It’s the fastest way to launch with minimal risk.

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WL2 is the higher-margin, shared-risk path. With a 50/50 net revenue split (or 90/10 for U.S. traders), you share the payout risk and account costs. This path is best suited for founders who are comfortable managing shared risk.

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*Both models are flexible, and you can switch between them after 120 days at no cost.

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Customize: Your Plans, Your Brand, Our Capital

Want something unique? 

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PropAccount can work with you to design a fully custom prop plan, including your own rules, pricing, and payout structures. Before launch, we evaluate the risk and profit plan to ensure it’s sustainable and secure. 

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This custom plan gives you more flexibility to differentiate your brand in the market, while still relying on PropAccount’s proven infrastructure, automation, and risk systems. 

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It’s ideal for established educators, influencers, or trading communities looking to stand out.

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Products That Traders Actually Want

Your prop firm succeeds when traders feel the products are fair, flexible, and worth the challenge. With PropAccount, you can offer a mix of models tailored to different audiences:

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This mix lets you capture different segments of the trader market, from those seeking classic evaluation programs to those wanting instant funding or exposure to specific asset classes.

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Step-by-Step Launch Timeline

Here’s how fast you can go from idea to live prop firm with PropAccount:

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1. Book a call to review features and pricing.
2. Choose WL1 or WL2, or offer custom plans based on your goals.
3. Sign your contract and pay the setup fee.
4. Submit your branding: logo, domain, and plan structure.
5. Go live: typically within 5–7 business days.
6. Shift your energy to growth: driving traffic, attracting traders, and scaling.

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What normally takes months of development and vendor coordination can be compressed into a single week.

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Why PropAccount?

Prop firms fail when they underestimate the hidden costs of going solo: technology, support, fraud prevention, compliance, and liquidity reserves. PropAccount removes those hurdles by providing a turnkey launch process, automated risk systems, fully managed payments and KYC, and scalable support.

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Your job is to build your brand and nurture your community. PropAccount takes care of the back end so you can grow without distractions.

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White Label Prop Firm: Build Smarter, Not Slower

Launching a prop firm doesn’t need to drain your capital or take six months of vendor wrangling. With PropAccount, you start lean, scale smart, and avoid the pitfalls that sink most new firms.

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Your plans. Your brand. Our capital. Together, it’s the fastest way to turn your vision into a thriving prop firm.

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