
Starting a prop firm today requires more than just prop technology. It demands a model that fits your audience, brand, and community. Standard prop models work for many founders, but some partners want flexibility to design rules, profit targets, drawdowns, and scaling that align perfectly with their traders’ profiles. Custom plans allow you to differentiate your prop firm, attract serious traders, and create a unique value proposition in a crowded market.
PropAccount supports founders in creating these tailored structures, providing capital backing, automated risk enforcement, and operational infrastructure. You focus on strategy and community engagement, while we ensure payouts and platform reliability.
With PropAccount, designing a custom prop firm plan is straightforward. You submit your proposed model, including profit targets, drawdowns, scaling rules, and payout mechanics. PropAccount’s risk team then reviews each submission to ensure it’s sustainable, compliant, and aligned with proper prop firm risk management. Once approved, the plan is fully supported on the platform with automated enforcement, dashboards, and trader monitoring.
This approach means you can innovate and create tailored experiences for your audience without building your own infrastructure or taking on unnecessary operational risk. By backing your plan with PropAccount’s capital, you ensure that traders are funded reliably while your firm grows safely.
While WL1 and WL2 remain excellent options for turnkey launches, custom plans provide a third path for founders who want complete control. WL1 offers 30% of gross revenue with PropAccount covering payouts, and WL2 offers 50% of net revenue with shared risk. Custom plans allow you to set your own thresholds, scaling logic, and promotional rules while still benefiting from PropAccount’s infrastructure and capital backing.
This model is perfect for established brands, trading educators, or influencers who already have a dedicated community and want to differentiate their prop firm from competitors. You gain creative freedom without sacrificing the operational safety and reliability that PropAccount provides.
Custom plans let you experiment with unique challenge designs, promotional strategies, and multi-asset offerings (FX, crypto, futures). Automated enforcement ensures rules are applied consistently, reducing errors and operational stress. Analytics and reporting allow you to measure success, optimize pass rates, and maintain sustainable payout ratios.
With PropAccount handling capital, KYC/AML, and platform management, founders can focus on marketing, community engagement, and plan innovation. The result is a prop firm that’s both unique and fully operational from day 1.
Starting your custom plan is simple: submit your proposed evaluation rules, targets, and scaling mechanics to PropAccount. The risk team will review it, provide feedback if necessary, and approve it for launch. Once approved, your plan goes live with full platform support, capital backing, and automated risk management.
You can combine your custom plan with promotional campaigns and affiliate programs, while PropAccount ensures that payouts remain fully managed. This combination of creative control and operational reliability is the fastest way to launch a differentiated, professional prop firm.
The future of prop firms belongs to brands with unique, well-designed plans, not generic copy-paste ones. Custom prop firm plans let you innovate, differentiate, and build something traders genuinely prefer. And with PropAccount backing your vision, you gain the confidence of a proven infrastructure, risk engine, and capital foundation.
You bring the strategy.
You bring the community.
You bring the idea.
PropAccount brings the technology, capital, and automation, so your custom plan can launch faster, scale smoother, and outperform the competition.
Ready to design your own custom plan? Let’s start today!
Q: What is a custom prop firm plan?
A plan proposed by the founder with unique profit targets, drawdowns, and scaling, reviewed by PropAccount for approval.
Q: How does it differ from WL1 and WL2?
WL1/WL2 use standard revenue splits and evaluation structures. Custom plans give full flexibility with approval and automation.
Q: Which markets are supported?
FX, crypto, and futures.
Q: Who reviews the plan?
PropAccount’s risk team evaluates all custom plans for sustainability and compliance before launch.
Q: Can I run promotions on a custom plan?
Yes, you can design your own promotions, discounts, and affiliate campaigns while maintaining operational safety.