{"id":6317,"date":"2026-08-27T11:26:51","date_gmt":"2026-08-27T09:26:51","guid":{"rendered":"https:\/\/propaccount.com\/?post_type=glossary&#038;p=6317"},"modified":"2026-08-27T11:26:51","modified_gmt":"2026-08-27T09:26:51","slug":"what-is-a-referral-program","status":"publish","type":"glossary","link":"https:\/\/propaccount.com\/zh\/resources\/glossary\/what-is-a-referral-program\/","title":{"rendered":"\u4ec0\u4e48\u662f\u63a8\u8350\u8ba1\u5212\uff1f"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A <\/span><b>\u63a8\u8350\u8ba1\u5212<\/b><span style=\"font-weight: 400;\"> \u63a8\u8350\u8ba1\u5212\u662f\u4e00\u4e2a\u7ed3\u6784\u5316\u7cfb\u7edf\uff0c\u5956\u52b1\u73b0\u6709\u4ea4\u6613\u8005\u4e3a\u81ea\u8425\u4ea4\u6613\u516c\u53f8\u5e26\u6765\u65b0\u5ba2\u6237\u3002\u5f53\u4ed6\u4eec\u63a8\u8350\u7684\u4eba\u8d2d\u4e70\u6311\u6218\u8d5b\u6216\u8d44\u91d1\u8d26\u6237\u65f6\uff0c\u63a8\u8350\u4eba\u4f1a\u83b7\u5f97\u6298\u6263\u3001\u79ef\u5206\u6216\u73b0\u91d1\u5956\u52b1\u3002\u63a8\u8350\u8ba1\u5212\u7c7b\u4f3c\u4e8e\u8054\u76df\u8ba1\u5212\uff0c\u4f46\u901a\u5e38\u4e0d\u90a3\u4e48\u6b63\u5f0f\uff0c\u65e8\u5728\u5ba2\u6237\u5bf9\u5ba2\u6237\u7684\u63a8\u8350\uff0c\u800c\u975e\u4e13\u4e1a\u7684\u6d41\u91cf\u751f\u6210\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5927\u591a\u6570\u63a8\u8350\u8ba1\u5212\u4f1a\u7ed9\u6bcf\u4f4d\u73b0\u6709\u4ea4\u6613\u8005\u4e00\u4e2a\u72ec\u7279\u7684\u63a8\u8350\u94fe\u63a5\u6216\u4ee3\u7801\uff0c\u7528\u4e8e\u8ddf\u8e2a\u63a8\u8350\u5ba2\u6237\u7684\u4efb\u4f55\u8d2d\u4e70\u3002\u5f53\u63a8\u8350\u5ba2\u6237\u5b8c\u6210\u8d2d\u4e70\u65f6\uff0c\u53cc\u65b9\u901a\u5e38\u90fd\u4f1a\u53d7\u76ca\uff1a\u63a8\u8350\u4eba\u83b7\u5f97\u4f63\u91d1\u3001\u73b0\u91d1\u5956\u52b1\u6216\u8d26\u6237\u79ef\u5206\uff0c\u800c\u65b0\u5ba2\u6237\u901a\u5e38\u4f1a\u5728\u9996\u6b21\u8d2d\u4e70\u65f6\u83b7\u5f97\u6298\u6263\u3002\u5956\u52b1\u6c34\u5e73\u901a\u5e38\u4f4e\u4e8e\u8054\u76df\u8ba1\u5212\u7684\u652f\u51fa\uff0c\u6bcf\u6b21\u6210\u529f\u63a8\u8350\u7684\u8303\u56f4\u4ece5%\u523015%\uff0c\u56e0\u4e3a\u63a8\u8350\u8ba1\u5212\u4f18\u5148\u8003\u8651\u53ef\u8bbf\u95ee\u6027\u800c\u975e\u6570\u91cf\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u63a8\u8350\u8ba1\u5212\u548c\u8054\u76df\u8ba1\u5212\u90fd\u4ee5\u9500\u552e\u4f63\u91d1\u4e3a\u57fa\u7840\u8fd0\u4f5c\uff0c\u4f46\u76ee\u6807\u53d7\u4f17\u4e0d\u540c\u3002\u8054\u76df\u8ba1\u5212\u4e13\u4e3a\u5185\u5bb9\u521b\u4f5c\u8005\u3001\u6559\u80b2\u8005\u548c\u6ce8\u91cd\u6d41\u91cf\u7684\u8425\u9500\u4eba\u5458\u800c\u8bbe\uff0c\u5177\u6709\u66f4\u9ad8\u7684\u4f63\u91d1\u7387\u548c\u8be6\u7ec6\u7684\u62a5\u544a\u3002\u63a8\u8350\u8ba1\u5212\u4e13\u4e3a\u5e0c\u671b\u4e0e\u670b\u53cb\u6216\u540c\u884c\u5206\u4eab\u516c\u53f8\u7684\u65e5\u5e38\u4ea4\u6613\u8005\u800c\u8bbe\uff0c\u5177\u6709\u8f83\u4f4e\u7684\u4f63\u91d1\u548c\u66f4\u7b80\u5355\u7684\u8ddf\u8e2a\u3002.<\/span><\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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Referrer rewards usually range from 5% to 15% per successful referral, often paired with a first purchase discount for the new customer.","faq":"<b>How much can I earn through a referral program?<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Reward levels typically range from 5% to 15% of each referred purchase. On a $500 challenge, a 10% referral would pay the referrer $50 per successful referral. <\/span>\r\n\r\n<b>How is a referral program different from an affiliate program?<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Both pay a commission when a referred customer makes a purchase, but they target different audiences. Affiliate programs are built for content creators and marketers with detailed reporting and higher commission rates. Referral programs are built for everyday traders sharing a firm with peers, with simpler tracking and lower commissions.<\/span>\r\n\r\n<b>Does the referred customer get a benefit too?<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Usually yes. Most referral programs pair the referrer's commission with a discount for the new customer on their first purchase.<\/span>"},"_links":{"self":[{"href":"https:\/\/propaccount.com\/zh\/wp-json\/wp\/v2\/glossary\/6317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/propaccount.com\/zh\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/propaccount.com\/zh\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/propaccount.com\/zh\/wp-json\/wp\/v2\/media?parent=6317"}],"wp:term":[{"taxonomy":"glossary-category","embeddable":true,"href":"https:\/\/propaccount.com\/zh\/wp-json\/wp\/v2\/glossary-category?post=6317"}],"curies":[{"name":"WordPress","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}