{"id":6209,"date":"2026-07-24T10:18:47","date_gmt":"2026-07-24T08:18:47","guid":{"rendered":"https:\/\/propaccount.com\/?post_type=glossary&#038;p=6209"},"modified":"2026-07-24T10:18:47","modified_gmt":"2026-07-24T08:18:47","slug":"what-is-a-revenue-model","status":"publish","type":"glossary","link":"https:\/\/propaccount.com\/zh\/resources\/glossary\/what-is-a-revenue-model\/","title":{"rendered":"\u4ec0\u4e48\u662f\u6536\u5165\u6a21\u5f0f\uff1f"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A <\/span><b>\u6536\u5165\u6a21\u5f0f<\/b><span style=\"font-weight: 400;\"> \u662f\u5b9a\u4e49\u81ea\u8425\u4ea4\u6613\u516c\u53f8\u5982\u4f55\u521b\u6536\u7684\u6846\u67b6\u3002\u5728\u5f53\u524d\u7684\u81ea\u8425\u4ea4\u6613\u884c\u4e1a\u4e2d\uff0c\u6536\u5165\u6765\u6e90\u5305\u62ec\u6311\u6218\u548c\u8bc4\u4f30\u8d39\u7528\u3001\u4ea4\u6613\u8005\u5931\u8d25\u5e76\u518d\u6b21\u5c1d\u8bd5\u65f6\u7684\u91cd\u8bd5\u6216\u91cd\u7f6e\u8d39\u7528\uff0c\u4ee5\u53ca\u4e00\u81f4\u6027\u8c41\u514d\u6216\u5ef6\u957f\u8bc4\u4f30\u65f6\u95f4\u7b49\u9644\u52a0\u8d2d\u4e70\u3002\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u8fd8\u5305\u62ec\u57fa\u4e8e\u4ea4\u6613\u8005\u6d3b\u52a8\u7684\u70b9\u5dee\u6216\u4f63\u91d1\u52a0\u4ef7\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6311\u6218\u8d39\u7528\u662f\u8be5\u7c7b\u522b\u4e2d\u7684\u4e3b\u8981\u6536\u5165\u6765\u6e90\u3002\u5178\u578b\u5b9a\u4ef7\u8303\u56f4\u4ece$10,000\u8d26\u6237\u7684$50\u5de6\u53f3\uff0c\u5230$100,000\u8d26\u6237\u7684$500\uff0c\u4ee5\u53ca\u66f4\u5927\u89c4\u6a21\u8d26\u6237\u7684$1,000\u6216\u66f4\u591a\u3002.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ea4\u6613\u8005\u9884\u5148\u652f\u4ed8\u8d39\u7528\u4ee5\u8fdb\u5165\u8bc4\u4f30\uff0c\u5e76\u4e14\u5927\u591a\u6570\u5c1d\u8bd5\u672a\u80fd\u8fbe\u5230\u6ce8\u8d44\u9636\u6bb5\u3002\u5728\u66f4\u5e7f\u6cdb\u7684\u4ea4\u6613\u8005\u7fa4\u4f53\u4e2d\u6536\u53d6\u7684\u8d39\u7528\uff0c\u8986\u76d6\u4e86\u5bf9\u90a3\u4e9b\u901a\u8fc7\u5e76\u4ece\u6ce8\u8d44\u8d26\u6237\u4e2d\u83b7\u5229\u7684\u4eba\u7684\u652f\u4ed8\u4e49\u52a1\u3002.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u91cd\u8bd5\u8d39\u7528\u901a\u5e38\u4e3a\u539f\u59cb\u6311\u6218\u4ef7\u683c\u768430%\u523050%\uff0c\u5e76\u589e\u52a0\u4e86\u7b2c\u4e8c\u4e2a\u53ef\u9884\u6d4b\u7684\u6536\u5165\u6765\u6e90\uff0c\u800c\u4e00\u81f4\u6027\u8c41\u514d\u6216\u9000\u6b3e\u9009\u9879\u7b49\u9644\u52a0\u9879\u901a\u5e38\u4e3a$20\u5230$100\uff0c\u5e76\u989d\u5916\u8d21\u732e\u4e86\u8f83\u5c0f\u4f46\u5229\u6da6\u7387\u66f4\u9ad8\u7684\u6536\u5165\u3002.<\/span><\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"glossary-category":[132],"class_list":["post-6209","glossary","type-glossary","status-publish","hentry","glossary-category-b2b-for-prop-firm-operators"],"acf":{"target_keyword":"Revenue model   ","glossary_post_image":"","key_takeaway":"Key Takeaway","key_takeaway_description":"A prop firm's revenue model is the framework of how the firm makes money, primarily through challenge fees, retry fees, and add-on purchases. ","faq":"<b>What are the main revenue streams for a prop firm?<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Challenge and evaluation fees are the largest source, followed by retry or reset fees when traders repurchase after a failed attempt, and add-on features such as consistency waivers, refund options, or extended evaluation periods.<\/span>\r\n\r\n<b>Why does the model rely on a high evaluation failure rate?<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Because traders pay a fee upfront to enter the challenge and only a portion reach the funded stage. The aggregate fee revenue across all attempts is what funds the payouts owed to the smaller group who pass and generate profits. Without a meaningful failure rate, fee revenue would not cover payout obligations.<\/span>\r\n\r\n<b>How do add-on features contribute to revenue?<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Add-ons are optional purchases traders can make on a challenge or funded account. Common examples include consistency waivers, refund options, extended evaluation time, and higher leverage.<\/span>"},"_links":{"self":[{"href":"https:\/\/propaccount.com\/zh\/wp-json\/wp\/v2\/glossary\/6209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/propaccount.com\/zh\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/propaccount.com\/zh\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/propaccount.com\/zh\/wp-json\/wp\/v2\/media?parent=6209"}],"wp:term":[{"taxonomy":"glossary-category","embeddable":true,"href":"https:\/\/propaccount.com\/zh\/wp-json\/wp\/v2\/glossary-category?post=6209"}],"curies":[{"name":"WordPress","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}