{"id":6480,"date":"2026-10-30T10:44:19","date_gmt":"2026-10-30T09:44:19","guid":{"rendered":"https:\/\/propaccount.com\/?post_type=glossary&#038;p=6480"},"modified":"2026-10-30T10:44:19","modified_gmt":"2026-10-30T09:44:19","slug":"what-is-a-propgenie-agent","status":"publish","type":"glossary","link":"https:\/\/propaccount.com\/pt\/resources\/glossary\/what-is-a-propgenie-agent\/","title":{"rendered":"O que \u00e9 um Agente PropGenie?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The <\/span><b>Agente PropGenie<\/b><span style=\"font-weight: 400;\"> \u00e9 o componente de planejamento de campanhas do Marketing Hub da PropGenie, o quarto m\u00f3dulo integrado ao portal de administra\u00e7\u00e3o do operador. O Agent recebe v\u00e1rios dados do operador e retorna uma campanha de marketing completa e datada, pronta para ser implantada nas redes sociais. Ele foi projetado para compactar a fase de planejamento de uma a\u00e7\u00e3o de marketing, para que os operadores possam ir de uma ideia a uma campanha agendada em minutos, e n\u00e3o em dias.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quando um operador inicia uma campanha, o Agent faz um pequeno conjunto de perguntas: o que est\u00e1 sendo promovido, em quais canais a campanha deve ser veiculada, quanto tempo deve durar e se h\u00e1 um c\u00f3digo promocional associado. A partir dessas respostas, o Agent gera um plano para o per\u00edodo selecionado, com cada publica\u00e7\u00e3o colocada em seu canal e data, e todos os itens que precisam de trabalho criativo sinalizados para o Image Studio. Antes que qualquer coisa seja produzida, o Agent exibe o custo total de tokens na tela. Os operadores podem aprovar o plano como est\u00e1, desativar partes, solicitar uma vers\u00e3o diferente ou descart\u00e1-lo completamente. Nada \u00e9 criado ou publicado at\u00e9 que o operador d\u00ea a ordem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O Agent \u00e9 um dos cinco componentes do Marketing Hub, ao lado do Image Studio para gera\u00e7\u00e3o de banners e imagens, do Content Studio para formatos de conte\u00fado, do m\u00f3dulo CTAs para pop-ups de sites e pain\u00e9is, e do Content Calendar para agendamento nas redes sociais da empresa. Todos os cinco utilizam o mesmo kit de marca que o operador criou no PropGenie, para que as campanhas permane\u00e7am consistentes com a identidade visual e o tom da empresa. Os gastos s\u00e3o rastreados por meio dos Genie Tokens, que ficam em uma \u00fanica carteira compartilhada em toda a plataforma.<\/span><\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"glossary-category":[132],"class_list":["post-6480","glossary","type-glossary","status-publish","hentry","glossary-category-b2b-for-prop-firm-operators"],"acf":{"target_keyword":"PropGenie Agent","glossary_post_image":"","key_takeaway":"Key Takeaway","key_takeaway_description":"The PropGenie Agent is the campaign planning component of the Marketing Hub, generating a dated campaign plan across the operator's chosen channels from a few inputs about the promotion. Operators review, adjust, and approve before anything is produced. ","faq":"<b>What does the PropGenie Agent actually produce?<\/b>\r\n\r\n<span style=\"font-weight: 400;\">A dated marketing campaign plan with every post placed on its channel and date, including flags for items that need creative work. The operator reviews the plan, adjusts it, and approves it before anything is produced. The token cost is shown upfront, so the operator sees what the campaign will spend before committing.<\/span>\r\n\r\n<b>Can operators change the plan the Agent returns?<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Yes. The Agent is designed to be iterative. Operators can approve the full plan, switch specific pieces off, request a different version, or discard the plan entirely and start over. Nothing is created, published, or billed until the operator approves it.<\/span>\r\n\r\n<b>What are Genie Tokens?<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Genie Tokens are the prepaid credits that pay for PropGenie's AI output. Each time the Agent, Image Studio, Content Studio, or any other PropGenie tool writes, draws, or plans something, it spends tokens from the firm's wallet. The wallet is shared across the whole suite and sits in the admin portal.<\/span>"},"_links":{"self":[{"href":"https:\/\/propaccount.com\/pt\/wp-json\/wp\/v2\/glossary\/6480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/propaccount.com\/pt\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/propaccount.com\/pt\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/propaccount.com\/pt\/wp-json\/wp\/v2\/media?parent=6480"}],"wp:term":[{"taxonomy":"glossary-category","embeddable":true,"href":"https:\/\/propaccount.com\/pt\/wp-json\/wp\/v2\/glossary-category?post=6480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}