{"id":6317,"date":"2026-08-27T11:26:51","date_gmt":"2026-08-27T09:26:51","guid":{"rendered":"https:\/\/propaccount.com\/?post_type=glossary&#038;p=6317"},"modified":"2026-08-27T11:26:51","modified_gmt":"2026-08-27T09:26:51","slug":"what-is-a-referral-program","status":"publish","type":"glossary","link":"https:\/\/propaccount.com\/pt\/resources\/glossary\/what-is-a-referral-program\/","title":{"rendered":"O que \u00e9 um Programa de Refer\u00eancia?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A <\/span><b>programa de refer\u00eancia<\/b><span style=\"font-weight: 400;\"> \u00e9 um sistema estruturado que recompensa traders existentes por trazer novos clientes para uma empresa de trading propriet\u00e1rio. Os indicadores recebem um desconto, cr\u00e9dito ou recompensa em dinheiro quando algu\u00e9m que eles indicam compra um desafio ou uma conta financiada. Programas de indica\u00e7\u00e3o s\u00e3o semelhantes a programas de afiliados, mas tipicamente menos formais, voltados para recomenda\u00e7\u00f5es de cliente para cliente, em vez de gera\u00e7\u00e3o de tr\u00e1fego profissional.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A maioria dos programas de indica\u00e7\u00e3o d\u00e1 a cada trader existente um link ou c\u00f3digo de indica\u00e7\u00e3o \u00fanico que rastreia quaisquer compras feitas por clientes indicados. Quando um cliente indicado completa uma compra, ambas as partes geralmente se beneficiam: o indicador recebe uma comiss\u00e3o, recompensa em dinheiro ou cr\u00e9dito na conta, e o novo cliente geralmente recebe um desconto na sua primeira compra. Os n\u00edveis de recompensa s\u00e3o tipicamente mais baixos do que os pagamentos de programas de afiliados, variando de 5% a 15% por indica\u00e7\u00e3o bem-sucedida, j\u00e1 que os programas de indica\u00e7\u00e3o priorizam a acessibilidade em vez do volume.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Programas de indica\u00e7\u00e3o e programas de afiliados ambos operam com base em comiss\u00e3o por venda, mas visam p\u00fablicos diferentes. Programas de afiliados s\u00e3o feitos para criadores de conte\u00fado, educadores e profissionais de marketing focados em tr\u00e1fego, com taxas de comiss\u00e3o mais altas e relat\u00f3rios detalhados. Programas de indica\u00e7\u00e3o s\u00e3o feitos para traders do dia a dia que querem compartilhar uma empresa com amigos ou colegas, com comiss\u00f5es mais baixas e rastreamento mais simples.<\/span><\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"glossary-category":[131],"class_list":["post-6317","glossary","type-glossary","status-publish","hentry","glossary-category-trader-glossary"],"acf":{"target_keyword":"referral program","glossary_post_image":"","key_takeaway":"Key Takeaway","key_takeaway_description":"A referral program is a structured system that rewards existing traders for bringing new customers to a prop firm, typically through a unique link or code. Referrer rewards usually range from 5% to 15% per successful referral, often paired with a first purchase discount for the new customer.","faq":"<b>How much can I earn through a referral program?<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Reward levels typically range from 5% to 15% of each referred purchase. On a $500 challenge, a 10% referral would pay the referrer $50 per successful referral. <\/span>\r\n\r\n<b>How is a referral program different from an affiliate program?<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Both pay a commission when a referred customer makes a purchase, but they target different audiences. Affiliate programs are built for content creators and marketers with detailed reporting and higher commission rates. Referral programs are built for everyday traders sharing a firm with peers, with simpler tracking and lower commissions.<\/span>\r\n\r\n<b>Does the referred customer get a benefit too?<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Usually yes. Most referral programs pair the referrer's commission with a discount for the new customer on their first purchase.<\/span>"},"_links":{"self":[{"href":"https:\/\/propaccount.com\/pt\/wp-json\/wp\/v2\/glossary\/6317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/propaccount.com\/pt\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/propaccount.com\/pt\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/propaccount.com\/pt\/wp-json\/wp\/v2\/media?parent=6317"}],"wp:term":[{"taxonomy":"glossary-category","embeddable":true,"href":"https:\/\/propaccount.com\/pt\/wp-json\/wp\/v2\/glossary-category?post=6317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}