{"id":6209,"date":"2026-07-24T10:18:47","date_gmt":"2026-07-24T08:18:47","guid":{"rendered":"https:\/\/propaccount.com\/?post_type=glossary&#038;p=6209"},"modified":"2026-07-24T10:18:47","modified_gmt":"2026-07-24T08:18:47","slug":"what-is-a-revenue-model","status":"publish","type":"glossary","link":"https:\/\/propaccount.com\/pt\/resources\/glossary\/what-is-a-revenue-model\/","title":{"rendered":"O Que \u00c9 um Modelo de Receita?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A <\/span><b>modelo de receita<\/b><span style=\"font-weight: 400;\"> \u00e9 a estrutura que define como uma empresa prop gera receita. Na atual ind\u00fastria de prop trading, a receita vem de uma combina\u00e7\u00e3o de taxas de desafio e avalia\u00e7\u00e3o, taxas de nova tentativa ou redefini\u00e7\u00e3o quando os traders falham e tentam novamente, e compras adicionais, como isen\u00e7\u00f5es de consist\u00eancia ou tempo de avalia\u00e7\u00e3o estendido. E, em alguns casos, markups de spread ou comiss\u00e3o sobre a atividade do trader.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As taxas de desafio s\u00e3o a fonte dominante em toda a categoria. Os pre\u00e7os t\u00edpicos variam de cerca de $50 para uma conta de $10.000 a $500 para uma conta de $100.000, e $1.000 ou mais para tamanhos maiores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Traders pagam antecipadamente para entrar em uma avalia\u00e7\u00e3o, e a maioria das tentativas n\u00e3o atinge a fase de conta financiada. As taxas coletadas em toda a base de traders mais ampla cobrem as obriga\u00e7\u00f5es de pagamento para aqueles que passam e geram lucros em contas financiadas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As taxas de nova tentativa geralmente variam de 30% a 50% do pre\u00e7o original do desafio e adicionam um segundo fluxo previs\u00edvel, enquanto os adicionais, como isen\u00e7\u00f5es de consist\u00eancia ou op\u00e7\u00f5es de reembolso, geralmente variam de $20 a $100 e contribuem com uma receita menor, mas de margem mais alta, adicionalmente.<\/span><\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"glossary-category":[132],"class_list":["post-6209","glossary","type-glossary","status-publish","hentry","glossary-category-b2b-for-prop-firm-operators"],"acf":{"target_keyword":"Revenue model   ","glossary_post_image":"","key_takeaway":"Key Takeaway","key_takeaway_description":"A prop firm's revenue model is the framework of how the firm makes money, primarily through challenge fees, retry fees, and add-on purchases. ","faq":"<b>What are the main revenue streams for a prop firm?<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Challenge and evaluation fees are the largest source, followed by retry or reset fees when traders repurchase after a failed attempt, and add-on features such as consistency waivers, refund options, or extended evaluation periods.<\/span>\r\n\r\n<b>Why does the model rely on a high evaluation failure rate?<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Because traders pay a fee upfront to enter the challenge and only a portion reach the funded stage. The aggregate fee revenue across all attempts is what funds the payouts owed to the smaller group who pass and generate profits. Without a meaningful failure rate, fee revenue would not cover payout obligations.<\/span>\r\n\r\n<b>How do add-on features contribute to revenue?<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Add-ons are optional purchases traders can make on a challenge or funded account. Common examples include consistency waivers, refund options, extended evaluation time, and higher leverage.<\/span>"},"_links":{"self":[{"href":"https:\/\/propaccount.com\/pt\/wp-json\/wp\/v2\/glossary\/6209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/propaccount.com\/pt\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/propaccount.com\/pt\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/propaccount.com\/pt\/wp-json\/wp\/v2\/media?parent=6209"}],"wp:term":[{"taxonomy":"glossary-category","embeddable":true,"href":"https:\/\/propaccount.com\/pt\/wp-json\/wp\/v2\/glossary-category?post=6209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}