{"id":6480,"date":"2026-10-30T10:44:19","date_gmt":"2026-10-30T09:44:19","guid":{"rendered":"https:\/\/propaccount.com\/?post_type=glossary&#038;p=6480"},"modified":"2026-10-30T10:44:19","modified_gmt":"2026-10-30T09:44:19","slug":"what-is-a-propgenie-agent","status":"publish","type":"glossary","link":"https:\/\/propaccount.com\/fr\/resources\/glossary\/what-is-a-propgenie-agent\/","title":{"rendered":"Qu'est-ce qu'un agent PropGenie ?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">La <\/span><b>Agent PropGenie<\/b><span style=\"font-weight: 400;\"> est le composant de planification de campagne du Marketing Hub de PropGenie, le quatri\u00e8me module int\u00e9gr\u00e9 au portail d'administration des op\u00e9rateurs. L'Agent prend plusieurs informations fournies par l'op\u00e9rateur et renvoie une campagne marketing compl\u00e8te et dat\u00e9e, pr\u00eate \u00e0 \u00eatre d\u00e9ploy\u00e9e sur les canaux sociaux. Il est con\u00e7u pour r\u00e9duire la phase de planification du lancement d'une campagne marketing, permettant aux op\u00e9rateurs de passer d'une id\u00e9e \u00e0 une campagne programm\u00e9e en quelques minutes au lieu de plusieurs jours.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lorsqu'un op\u00e9rateur lance une campagne, l'Agent pose une courte s\u00e9rie de questions : quel est l'\u00e9l\u00e9ment promu, sur quels canaux la campagne doit \u00eatre diffus\u00e9e, combien de temps elle doit durer et si un code promo y est associ\u00e9. \u00c0 partir de ces r\u00e9ponses, l'Agent g\u00e9n\u00e8re un plan sur la p\u00e9riode s\u00e9lectionn\u00e9e, chaque publication \u00e9tant positionn\u00e9e sur son canal et sa date, et tous les \u00e9l\u00e9ments n\u00e9cessitant un travail cr\u00e9atif \u00e9tant signal\u00e9s pour l'Image Studio. Avant toute cr\u00e9ation, l'Agent affiche le co\u00fbt total en jetons \u00e0 l'\u00e9cran. Les op\u00e9rateurs peuvent approuver le plan tel quel, d\u00e9sactiver certains \u00e9l\u00e9ments, demander une version diff\u00e9rente ou le rejeter compl\u00e8tement. Rien n'est cr\u00e9\u00e9 ni publi\u00e9 tant que l'op\u00e9rateur ne donne pas son feu vert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L'Agent est l'un des cinq composants du Marketing Hub, aux c\u00f4t\u00e9s de l'Image Studio pour la g\u00e9n\u00e9ration de banni\u00e8res et d'images, du Content Studio pour les formats de contenu, du module CTA pour les pop-ups de sites web et de tableaux de bord, et du Content Calendar pour la planification sur les canaux sociaux de l'entreprise. Tous les cinq s'appuient sur le m\u00eame kit de marque cr\u00e9\u00e9 par l'op\u00e9rateur dans PropGenie, afin que les campagnes restent coh\u00e9rentes avec l'identit\u00e9 visuelle et le ton de l'entreprise. Les d\u00e9penses sont suivies via les Genie Tokens, regroup\u00e9s dans un portefeuille unique partag\u00e9 \u00e0 travers toute la suite.<\/span><\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"glossary-category":[132],"class_list":["post-6480","glossary","type-glossary","status-publish","hentry","glossary-category-b2b-for-prop-firm-operators"],"acf":{"target_keyword":"PropGenie Agent","glossary_post_image":"","key_takeaway":"Key Takeaway","key_takeaway_description":"The PropGenie Agent is the campaign planning component of the Marketing Hub, generating a dated campaign plan across the operator's chosen channels from a few inputs about the promotion. Operators review, adjust, and approve before anything is produced. ","faq":"<b>What does the PropGenie Agent actually produce?<\/b>\r\n\r\n<span style=\"font-weight: 400;\">A dated marketing campaign plan with every post placed on its channel and date, including flags for items that need creative work. The operator reviews the plan, adjusts it, and approves it before anything is produced. The token cost is shown upfront, so the operator sees what the campaign will spend before committing.<\/span>\r\n\r\n<b>Can operators change the plan the Agent returns?<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Yes. The Agent is designed to be iterative. Operators can approve the full plan, switch specific pieces off, request a different version, or discard the plan entirely and start over. Nothing is created, published, or billed until the operator approves it.<\/span>\r\n\r\n<b>What are Genie Tokens?<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Genie Tokens are the prepaid credits that pay for PropGenie's AI output. Each time the Agent, Image Studio, Content Studio, or any other PropGenie tool writes, draws, or plans something, it spends tokens from the firm's wallet. The wallet is shared across the whole suite and sits in the admin portal.<\/span>"},"_links":{"self":[{"href":"https:\/\/propaccount.com\/fr\/wp-json\/wp\/v2\/glossary\/6480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/propaccount.com\/fr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/propaccount.com\/fr\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/propaccount.com\/fr\/wp-json\/wp\/v2\/media?parent=6480"}],"wp:term":[{"taxonomy":"glossary-category","embeddable":true,"href":"https:\/\/propaccount.com\/fr\/wp-json\/wp\/v2\/glossary-category?post=6480"}],"curies":[{"name":"WordPress","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}