{"id":6317,"date":"2026-08-27T11:26:51","date_gmt":"2026-08-27T09:26:51","guid":{"rendered":"https:\/\/propaccount.com\/?post_type=glossary&#038;p=6317"},"modified":"2026-08-27T11:26:51","modified_gmt":"2026-08-27T09:26:51","slug":"what-is-a-referral-program","status":"publish","type":"glossary","link":"https:\/\/propaccount.com\/fr\/resources\/glossary\/what-is-a-referral-program\/","title":{"rendered":"Qu'est-ce qu'un programme de parrainage ?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A <\/span><b>programme de parrainage<\/b><span style=\"font-weight: 400;\"> est un syst\u00e8me structur\u00e9 qui r\u00e9compense les traders existants pour avoir amen\u00e9 de nouveaux clients \u00e0 une soci\u00e9t\u00e9 de prop trading. Les parrains re\u00e7oivent une r\u00e9duction, un cr\u00e9dit ou une r\u00e9compense en esp\u00e8ces lorsque quelqu'un qu'ils parrainent ach\u00e8te un d\u00e9fi ou un compte financ\u00e9. Les programmes de parrainage sont similaires aux programmes d'affiliation mais g\u00e9n\u00e9ralement moins formels, visant des recommandations de client \u00e0 client plut\u00f4t que la g\u00e9n\u00e9ration de trafic professionnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La plupart des programmes de parrainage donnent \u00e0 chaque trader existant un lien ou un code de parrainage unique qui suit tous les achats effectu\u00e9s par les clients parrain\u00e9s. Lorsqu'un client parrain\u00e9 effectue un achat, les deux parties en b\u00e9n\u00e9ficient souvent : le parrain re\u00e7oit une commission, une r\u00e9compense en esp\u00e8ces ou un cr\u00e9dit de compte, et le nouveau client obtient g\u00e9n\u00e9ralement une r\u00e9duction sur son premier achat. Les niveaux de r\u00e9compense sont g\u00e9n\u00e9ralement inf\u00e9rieurs aux paiements des programmes d'affiliation, allant de 5% \u00e0 15% par parrainage r\u00e9ussi, car les programmes de parrainage privil\u00e9gient l'accessibilit\u00e9 plut\u00f4t que le volume.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les programmes de parrainage et les programmes d'affiliation fonctionnent tous deux sur la base d'une commission par vente, mais ciblent des publics diff\u00e9rents. Les programmes d'affiliation sont con\u00e7us pour les cr\u00e9ateurs de contenu, les \u00e9ducateurs et les sp\u00e9cialistes du marketing ax\u00e9s sur le trafic, avec des taux de commission plus \u00e9lev\u00e9s et des rapports d\u00e9taill\u00e9s. Les programmes de parrainage sont con\u00e7us pour les traders quotidiens qui souhaitent partager une soci\u00e9t\u00e9 avec des amis ou des pairs, avec des commissions plus faibles et un suivi plus simple.<\/span><\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"glossary-category":[131],"class_list":["post-6317","glossary","type-glossary","status-publish","hentry","glossary-category-trader-glossary"],"acf":{"target_keyword":"referral program","glossary_post_image":"","key_takeaway":"Key Takeaway","key_takeaway_description":"A referral program is a structured system that rewards existing traders for bringing new customers to a prop firm, typically through a unique link or code. Referrer rewards usually range from 5% to 15% per successful referral, often paired with a first purchase discount for the new customer.","faq":"<b>How much can I earn through a referral program?<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Reward levels typically range from 5% to 15% of each referred purchase. On a $500 challenge, a 10% referral would pay the referrer $50 per successful referral. <\/span>\r\n\r\n<b>How is a referral program different from an affiliate program?<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Both pay a commission when a referred customer makes a purchase, but they target different audiences. Affiliate programs are built for content creators and marketers with detailed reporting and higher commission rates. Referral programs are built for everyday traders sharing a firm with peers, with simpler tracking and lower commissions.<\/span>\r\n\r\n<b>Does the referred customer get a benefit too?<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Usually yes. Most referral programs pair the referrer's commission with a discount for the new customer on their first purchase.<\/span>"},"_links":{"self":[{"href":"https:\/\/propaccount.com\/fr\/wp-json\/wp\/v2\/glossary\/6317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/propaccount.com\/fr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/propaccount.com\/fr\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/propaccount.com\/fr\/wp-json\/wp\/v2\/media?parent=6317"}],"wp:term":[{"taxonomy":"glossary-category","embeddable":true,"href":"https:\/\/propaccount.com\/fr\/wp-json\/wp\/v2\/glossary-category?post=6317"}],"curies":[{"name":"WordPress","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}