{"id":6480,"date":"2026-10-30T10:44:19","date_gmt":"2026-10-30T09:44:19","guid":{"rendered":"https:\/\/propaccount.com\/?post_type=glossary&#038;p=6480"},"modified":"2026-10-30T10:44:19","modified_gmt":"2026-10-30T09:44:19","slug":"what-is-a-propgenie-agent","status":"publish","type":"glossary","link":"https:\/\/propaccount.com\/es\/resources\/glossary\/what-is-a-propgenie-agent\/","title":{"rendered":"\u00bfQu\u00e9 es un agente de PropGenie?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">El <\/span><b>Agente PropGenie<\/b><span style=\"font-weight: 400;\"> es el componente de planificaci\u00f3n de campa\u00f1as del Marketing Hub de PropGenie, el cuarto m\u00f3dulo integrado en el portal de administraci\u00f3n del operador. El Agente recibe varias entradas del operador y devuelve una campa\u00f1a de marketing completa y fechada, lista para desplegarse en los canales sociales. Est\u00e1 dise\u00f1ado para comprimir la fase de planificaci\u00f3n de un impulso de marketing, de modo que los operadores puedan pasar de una idea a una campa\u00f1a programada en cuesti\u00f3n de minutos en lugar de d\u00edas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cuando un operador inicia una campa\u00f1a, el Agente formula un breve conjunto de preguntas: qu\u00e9 se promociona, en qu\u00e9 canales debe ejecutarse la campa\u00f1a, cu\u00e1nto tiempo debe durar y si hay un c\u00f3digo de promoci\u00f3n adjunto. A partir de esas respuestas, el Agente genera un plan para el periodo seleccionado, con cada publicaci\u00f3n ubicada en su canal y fecha correspondientes, y se\u00f1alando los elementos que requieren trabajo creativo para el Image Studio. Antes de producir cualquier elemento, el Agente muestra en pantalla el coste total en tokens. Los operadores pueden aprobar el plan tal cual est\u00e1, desactivar elementos espec\u00edficos, solicitar una versi\u00f3n diferente o descartarlo por completo. No se crea ni se publica nada hasta que el operador d\u00e9 el visto bueno.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El Agente es uno de los cinco componentes del Marketing Hub, junto con el Image Studio para la generaci\u00f3n de banners e im\u00e1genes, el Content Studio para los formatos de contenido, el m\u00f3dulo de CTA para las ventanas emergentes del sitio web y del panel de control, y el Calendario de Contenido para la programaci\u00f3n en los canales sociales de la empresa. Los cinco se nutren del mismo kit de marca que el operador ha creado en PropGenie, garantizando que las campa\u00f1as mantengan la coherencia con la identidad visual y el tono de la empresa. El gasto se realiza mediante Tokens Genie, que se alojan en una \u00fanica billetera compartida en toda la suite.<\/span><\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"glossary-category":[132],"class_list":["post-6480","glossary","type-glossary","status-publish","hentry","glossary-category-b2b-for-prop-firm-operators"],"acf":{"target_keyword":"PropGenie Agent","glossary_post_image":"","key_takeaway":"Key Takeaway","key_takeaway_description":"The PropGenie Agent is the campaign planning component of the Marketing Hub, generating a dated campaign plan across the operator's chosen channels from a few inputs about the promotion. Operators review, adjust, and approve before anything is produced. ","faq":"<b>What does the PropGenie Agent actually produce?<\/b>\r\n\r\n<span style=\"font-weight: 400;\">A dated marketing campaign plan with every post placed on its channel and date, including flags for items that need creative work. The operator reviews the plan, adjusts it, and approves it before anything is produced. The token cost is shown upfront, so the operator sees what the campaign will spend before committing.<\/span>\r\n\r\n<b>Can operators change the plan the Agent returns?<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Yes. The Agent is designed to be iterative. Operators can approve the full plan, switch specific pieces off, request a different version, or discard the plan entirely and start over. Nothing is created, published, or billed until the operator approves it.<\/span>\r\n\r\n<b>What are Genie Tokens?<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Genie Tokens are the prepaid credits that pay for PropGenie's AI output. Each time the Agent, Image Studio, Content Studio, or any other PropGenie tool writes, draws, or plans something, it spends tokens from the firm's wallet. The wallet is shared across the whole suite and sits in the admin portal.<\/span>"},"_links":{"self":[{"href":"https:\/\/propaccount.com\/es\/wp-json\/wp\/v2\/glossary\/6480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/propaccount.com\/es\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/propaccount.com\/es\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/propaccount.com\/es\/wp-json\/wp\/v2\/media?parent=6480"}],"wp:term":[{"taxonomy":"glossary-category","embeddable":true,"href":"https:\/\/propaccount.com\/es\/wp-json\/wp\/v2\/glossary-category?post=6480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}