{"id":6317,"date":"2026-08-27T11:26:51","date_gmt":"2026-08-27T09:26:51","guid":{"rendered":"https:\/\/propaccount.com\/?post_type=glossary&#038;p=6317"},"modified":"2026-08-27T11:26:51","modified_gmt":"2026-08-27T09:26:51","slug":"what-is-a-referral-program","status":"publish","type":"glossary","link":"https:\/\/propaccount.com\/de\/resources\/glossary\/what-is-a-referral-program\/","title":{"rendered":"Was ist ein Empfehlungsprogramm?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A <\/span><b>Empfehlungsprogramm<\/b><span style=\"font-weight: 400;\"> ist ein strukturiertes System, das bestehende Trader daf\u00fcr belohnt, neue Kunden zu einer Prop-Firma zu bringen. Empfehlungsgeber erhalten einen Rabatt, ein Guthaben oder eine Barpr\u00e4mie, wenn jemand, den sie empfehlen, eine Challenge oder ein finanziertes Konto kauft. Empfehlungsprogramme \u00e4hneln Partnerprogrammen, sind aber typischerweise weniger formell und zielen auf Kunden-zu-Kunden-Empfehlungen ab, anstatt auf professionelle Traffic-Generierung.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Die meisten Empfehlungsprogramme geben jedem bestehenden Trader einen einzigartigen Empfehlungslink oder -code, der alle K\u00e4ufe von empfohlenen Kunden verfolgt. Wenn ein empfohlener Kunde einen Kauf abschlie\u00dft, profitieren oft beide Parteien: Der Empfehlungsgeber erh\u00e4lt eine Provision, eine Barpr\u00e4mie oder ein Kontoguthaben, und der neue Kunde erh\u00e4lt in der Regel einen Rabatt auf seinen ersten Kauf. Die Pr\u00e4mienstufen sind typischerweise niedriger als die Auszahlungen von Partnerprogrammen und liegen zwischen 5 % und 15 % pro erfolgreicher Empfehlung, da Empfehlungsprogramme die Zug\u00e4nglichkeit \u00fcber das Volumen priorisieren.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Empfehlungsprogramme und Partnerprogramme funktionieren beide auf Provisionsbasis f\u00fcr einen Verkauf, zielen aber auf unterschiedliche Zielgruppen ab. Partnerprogramme sind f\u00fcr Content-Ersteller, Ausbilder und traffic-orientierte Vermarkter konzipiert, mit h\u00f6heren Provisionss\u00e4tzen und detaillierter Berichterstattung. Empfehlungsprogramme sind f\u00fcr allt\u00e4gliche Trader konzipiert, die eine Firma mit Freunden oder Kollegen teilen m\u00f6chten, mit niedrigeren Provisionen und einfacherer Nachverfolgung.<\/span><\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"glossary-category":[131],"class_list":["post-6317","glossary","type-glossary","status-publish","hentry","glossary-category-trader-glossary"],"acf":{"target_keyword":"referral program","glossary_post_image":"","key_takeaway":"Key Takeaway","key_takeaway_description":"A referral program is a structured system that rewards existing traders for bringing new customers to a prop firm, typically through a unique link or code. Referrer rewards usually range from 5% to 15% per successful referral, often paired with a first purchase discount for the new customer.","faq":"<b>How much can I earn through a referral program?<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Reward levels typically range from 5% to 15% of each referred purchase. On a $500 challenge, a 10% referral would pay the referrer $50 per successful referral. <\/span>\r\n\r\n<b>How is a referral program different from an affiliate program?<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Both pay a commission when a referred customer makes a purchase, but they target different audiences. Affiliate programs are built for content creators and marketers with detailed reporting and higher commission rates. Referral programs are built for everyday traders sharing a firm with peers, with simpler tracking and lower commissions.<\/span>\r\n\r\n<b>Does the referred customer get a benefit too?<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Usually yes. Most referral programs pair the referrer's commission with a discount for the new customer on their first purchase.<\/span>"},"_links":{"self":[{"href":"https:\/\/propaccount.com\/de\/wp-json\/wp\/v2\/glossary\/6317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/propaccount.com\/de\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/propaccount.com\/de\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/propaccount.com\/de\/wp-json\/wp\/v2\/media?parent=6317"}],"wp:term":[{"taxonomy":"glossary-category","embeddable":true,"href":"https:\/\/propaccount.com\/de\/wp-json\/wp\/v2\/glossary-category?post=6317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}